Shiny Blue Marketing accelerates growth and questions the status quo for companies that are thirsty to reinvent their go-to-market strategy. We are not marketing consultants but challengers who go back to the basics to ensure your product and message is resonating with your ideal customer.
Sophie offers more than 20 years of experience as a Marketing Executive and Strategic Marketing Consultant, driving marketing strategy, enabling operational efficiency, and utilizing information and analytics to accelerate companies to new levels of success. Sophie specializes in messaging, digital marketing, demand generation strategies, and program transformation and is known for doubling sales by driving the right message, price, and promotion to the markets she has worked in.
Prior to starting Shiny Blue Marketing, Sophie spent five years working in progressively responsible roles at Neustar, Inc. In her most recent role as Vice President of Revenue Marketing at Neustar, she was responsible for developing and delivering repeatable, predictable, and scalable revenue marketing programs that boosted customer acquisition and measurable sales results utilizing her keen ability to deploy best practices, leverage new technologies, and build highly effective and motivated teams.
Sophie’s early career history includes positions at Vocus, Network Solutions, Brainbench, and Phillips Publishing.
Rounding out her professional qualifications, Sophie holds an MBA degree with a focus on E-Business from Johns Hopkins University in addition to a BBA in Marketing and a BS in English and Speech Communication from Radford University.